Online video is exploding. Forbes Magazine recently estimated that over 1 billion videos are watched every day on YouTube alone! That number is even more impressive when you consider that the 2008 Superbowl—the 2nd most viewed television event of all time—only received 100M viewers. Tivo may have killed the 30-second spot, but your audience is alive and well and online!

And we're not just talking about kids. Sure online video is a terrific way to reach the coveted 18 to 34 demographic for youth-oriented CPG brands. But 42% of YouTube viewers are over 45, so with the right producer partners, you can use online video to reach almost any demographic target.

Behavioral and psychographic targeting is also easy to do with online video. On MySpace, YouTube and other video sites, you can find heavily-viewed channels about everything from skateboarding to golf, or from foreign language instruction to fashion. Zadby can help you find the right producers for any target audience.